Product & Experience Design Leader
UK-based — working globally across digital product,
systems, and experience design
+447940530036
scottshawsmail@gmail.com
LinkedIn
Product and experience design leader with 15+ years of experience designing and scaling digital products for global brands. I bridge strategy, design, and technology to help organisations launch products that drive measurable business outcomes. My work spans from shaping product vision and design systems to mentoring cross-disciplinary teams and embedding design into complex organisations.
I believe great design is systematic, evidence-driven, and collaborative — balancing craft, usability, and commercial impact.
Product & UX Strategy • Design Systems & Ops
Team Leadership • Scalable Platforms
Prototyping & Experimentation • User Research
Stakeholder Facilitation
• Enterprise SaaS • E-commerce
I treat design as a system: a bridge between business vision and user reality. My focus is on creating clear frameworks, scalable design systems, and collaborative cultures that enable teams to move fast without sacrificing craft.
I work best where design meets complexity — turning legacy processes, data, and technology into seamless human experiences.
Lead the design from concept to launch on an AI based insights platform for investors in the world of football.
Led design for a next-generation manufacturing services platform, increasing purchase conversion by 48%.
Defined a scalable design system unifying 6 disconnected experiences under one coherent UI.
Introduced a data-driven design process using customer analytics and qualitative research to inform iteration.
Designed an end-to-end project management platform overseeing $3B+ in annual business volume.
Championed agile design practices and design ops frameworks, improving delivery velocity by 35%.
Partnered with executive leadership to define the company’s post-merger digital integration strategy.
Managed a team of 10 product and UX designers, contributing to £20M+ in new business wins.
Designed Wavemaker’s media planning platform, reducing planning time by 99% and becoming a global internal tool.
Created a digital-first e-commerce experience for Mercedes-Benz Vans, bringing the entire purchase process online for the first time.
Advocated for design systems adoption, aligning global teams around shared components and brand consistency.
Designed and delivered Thomson Reuters’ first fully digital client data and personnel management platform, modernising a historically paper-based workflow.
Worked closely with engineering and account leadership to define long-term product strategy and governance models.
Led user experience design for Beats Music, a streaming platform that reached #1 in both Apple and Android app stores and was later acquired by Apple for $3B.
Collaborated on early feature design for music discovery and playlist personalisation systems.
For a full employment history, see my LinkedIn profile: