Beats Music

2011
Full service design
My role: UX Director

The brief

Develop a new music streaming service to compete and win against Spotify and iTunes.

The outcome

Working with data scientists, we combined the power of curation and technology to bring humanity and joy back to music discovery. The end result was a visceral experience and encouraged users to dive deeper into musical discovery.

The aftermath

Beats Music was the global number one music app in both Android and Apple app stores. It won many major awards including Cannes Lions, Clios, & D&ADs. Its success caught the eye of Apple CEO Tim Cook who bought Beats Music as part of a $3bln deal. Beats Music evolved into Apple Music.

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